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Boston Beer Company Inc (SAM) — chart, structure and Closelook read

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Company snapshot — Boston Beer Company Inc

SAM in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Boston Beer brews and markets alcoholic drinks across the United States, built around the Samuel Adams beer line and stretched into hard seltzers, ciders and ready-to-drink spirits under names such as Truly, Twisted Tea, Angry Orchard and Dogfish Head. It sells through a network of wholesalers who supply grocery, convenience and liquor retailers, bars and restaurants, with some exports to Canada and Mexico. The company is based in Boston, Massachusetts.
Where it sits in the stack
Boston Beer carries no seat in Rubin, our index of the AI build-out; it sits instead in the beverages and brewing sleeve of the wider Closelook universe, among consumer-defensive names, and it is not a constraint on or customer of any layer of the AI supply chain the diary tracks.
Who it is priced against
The diary finds no peer group listed for it; the comparison the market usually draws is with Constellation Brands, another US brewer that has pushed hard into flavoured malt drinks and seltzers.
Why Closelook tracks it
It holds a seat in the Russell 1000 and carries no Closelook score. Two mentions of its ticker turn up elsewhere in the diary, but both are incidental — one inside a note on SK hynix and one inside a glossary entry on market-sizing terms — neither describes the brewer's own business.
What the diary watches
Whether demand for hard seltzers and flavoured malt drinks keeps sliding, since that mix now carries more of Boston Beer's growth than the original lager.

Boston Beer Company Inc (SAM) trades on US exchanges.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for SAM, from the same nightly bakes the boards use. Research diary readings, not advice.

Who it is priced against Beverages - Brewers · 7 names with week and year-to-date

Peer group

Beverages - Brewers

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against SAM on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 50/100 · S&P 500 fund at 49, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-18
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 97th percentile of the window, +4.9% over 20 sessions. Factor regime → 2026-09-18
  • Sovereign pressure Index 0.07 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-18

FAQ · from the current data · as of 2026-09-19

Quick answers

What is Boston Beer Company Inc (SAM)?

Boston Beer Company Inc trades as SAM on the US exchange (United States) in the Closelook research universe, as of the registry build of 2026-09-19.

Is SAM in a Closelook index?

Not currently — Boston Beer Company Inc is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-19.

Where does SAM trade against its moving averages?

Downtrend stack: Trades -4.1% vs the 50-day and -15.2% vs the 200-day average, 35.1% below the 52-week high and +8.1% off the 52-week low; a death cross printed 75 sessions ago. Computed from daily closes. As of 2026-09-18 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does Boston Beer Company Inc do?

Boston Beer brews and markets alcoholic drinks across the United States, built around the Samuel Adams beer line and stretched into hard seltzers, ciders and ready-to-drink spirits under names such as Truly, Twisted Tea, Angry Orchard and Dogfish Head. It sells through a network of wholesalers who supply grocery, convenience and liquor retailers, bars and restaurants, with some exports to Canada and Mexico. The company is based in Boston, Massachusetts. The diary finds no peer group listed for it; the comparison the market usually draws is with Constellation Brands, another US brewer that has pushed hard into flavoured malt drinks and seltzers.

Where does Boston Beer Company Inc sit in the AI build-out?

Boston Beer carries no seat in Rubin, our index of the AI build-out; it sits instead in the beverages and brewing sleeve of the wider Closelook universe, among consumer-defensive names, and it is not a constraint on or customer of any layer of the AI supply chain the diary tracks. It holds a seat in the Russell 1000 and carries no Closelook score. Two mentions of its ticker turn up elsewhere in the diary, but both are incidental — one inside a note on SK hynix and one inside a glossary entry on market-sizing terms — neither describes the brewer's own business.

Where has Closelook written about Boston Beer Company Inc?

Boston Beer Company Inc appears in 2 Closelook pieces, most recently Heresy: Memory Chips — Memory Is the New Compute · Closelook Heresy VIII (2026-06-25); Glossary: TAM (Total Addressable Market). What Closelook said most recently: SK hynix is the cleanest expression of that shift today — best positioned, not a guaranteed winner — and the TAM/SAM/SOM has further to run than the market has priced. (Heresy, 2026-06-25). The "Mentioned on Closelook" block on this page lists the long reads, the reference entries and the dailies that name it.

What does this page show?

A live price chart with SMA overlays and drawing tools for SAM, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Mentioned on Closelook 2 pieces · newest: Heresy, “Memory Chips — Memory Is the New Compute · Closelook Heresy VIII” (2026-06-25)

Mentioned on Closelook

Where SAM appears in the diary — 2 pieces, newest first. Every link is our own writing.

Long reads

101 and glossary

Related in the Closelook universe

then Beverages - Brewers, then Consumer Defensive. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.