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Sanoma Oyj (SANOMA.HE) — chart, structure and Closelook read

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Company snapshot — Sanoma Oyj

SANOMA.HE in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Sanoma is a media and learning company based in Helsinki, working across Finland, the Netherlands, Poland, Spain, Belgium and Italy. It runs two segments: Sanoma Learning, which supplies printed and digital K12 teaching materials and platforms, and Sanoma Media Finland, which runs newspapers, television, radio and digital brands such as Helsingin Sanomat, Ilta-Sanomat and Nelonen. It also produces events, subscription video and audio, custom publishing and printing services.
Where it sits in the stack
Sanoma carries no seat in our index; it sits in the consumer-defensive part of our universe, within education and training services alongside its media operations. It is a supplier of learning content and local media rather than a constituent of any AI build-out sleeve.
Who it is priced against
Closelook's peer group has not been set for this name; the market's natural comparison is with other European education-and-media groups such as Pearson.
Why Closelook tracks it
Sanoma holds no index seat and carries no Closelook score yet; the diary follows it through its chart readings rather than through index or module coverage.
What the diary watches
Whether the recent recovery in the share price from its recent low holds, and whether that shift begins in the learning segment or the media side.

Sanoma Oyj (SANOMA.HE) trades on the HE exchange in Finland, classified under Consumer Defensive.

The Closelook company score reads 48/100 composite (momentum 54, quality 43, valuation 60) across 7 modules — the full breakdown, chart structure and analog history load live above.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for SANOMA.HE, from the same nightly bakes the boards use. Research diary readings, not advice.

Who it is priced against Consumer Defensive · 8 names with week and year-to-date

Peer group

Consumer Defensive

Scored names in the same sector from the Closelook universe.

Compared against SANOMA.HE on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Dividends and capital return trailing yield 4.25%, semi-annual · buybacks 4 m EUR in FY2025

Dividends and capital return

What SANOMA.HE pays out and buys back — distributions read from the price series, money terms from the filings.

  • Trailing 12 months 0.41 EUR per share · a 4.25% yield on the 2026-09-18 close 3 distributions, paid twice a year 2026-09-18
  • Change on the year +58.2% against the prior twelve months prior twelve months 0.26 EUR per share
  • Last distribution 0.14 EUR per share as the price series records it, within days of the ex-date 2026-09-08
  • By calendar year 2025: 0.39 EUR (partial) · 2026: 0.28 EUR to date first distribution recorded in the three-year window: 2025-04-30
  • Dividends paid, FY2025 64 m EUR 65% of earnings
  • Buybacks, FY2025 4 m EUR 0.3% of today's market value
  • Share count −0.5% in FY2025
  • Capital returned 68 m EUR · 45% of free cash flow dividends and buybacks together, against the year’s free cash flow

Per-share amounts are derived from the adjusted price series in the listing currency, so dates sit within days of the ex-date; filing figures come from the fundamentals feed for the last reported fiscal year. An investment diary, not a recommendation.

Weather around the name 4 macro readings: Money Temperature, Factor regime, Sector × region …

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 50/100 · S&P 500 fund at 49, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-18
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 97th percentile of the window, +4.9% over 20 sessions. Factor regime → 2026-09-18
  • Sector × region Consumer staples in Europe: +0.4% week · +0.7% month · +1.8% quarter · +11.8% year (approximated)The Sector Engine cell this name lives in, from EXH5.XETRA+EXV9.XETRA; the 11 × 4 matrix shows where its sector is being bought and where it is being sold. Sector Engine → 2026-09-20
  • Sovereign pressure Index 0.07 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-18

FAQ · from the current data · as of 2026-09-19

Quick answers

What is Sanoma Oyj (SANOMA.HE)?

Sanoma Oyj trades as SANOMA.HE on the HE exchange (Finland) and is classified under Consumer Defensive in the Closelook research universe, as of the registry build of 2026-09-19.

Is SANOMA.HE in a Closelook index?

Not currently — Sanoma Oyj is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-19.

What is Sanoma Oyj's Closelook composite score?

48 out of 100, with momentum 54, quality 43 and valuation 60 sub-scores, as of 2026-09-19. Scores are Closelook's own research readings, not ratings or investment advice.

Where does SANOMA.HE trade against its moving averages?

Bullish stack, 200-day still turning: Trades +4.5% vs the 50-day and +6.1% vs the 200-day average, 10.9% below the 52-week high and +15.8% off the 52-week low; a golden cross printed 7 sessions ago. Computed from daily closes. As of 2026-09-18 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does Sanoma Oyj do?

Sanoma is a media and learning company based in Helsinki, working across Finland, the Netherlands, Poland, Spain, Belgium and Italy. It runs two segments: Sanoma Learning, which supplies printed and digital K12 teaching materials and platforms, and Sanoma Media Finland, which runs newspapers, television, radio and digital brands such as Helsingin Sanomat, Ilta-Sanomat and Nelonen. It also produces events, subscription video and audio, custom publishing and printing services. Closelook's peer group has not been set for this name; the market's natural comparison is with other European education-and-media groups such as Pearson.

Where does Sanoma Oyj sit in the AI build-out?

Sanoma carries no seat in our index; it sits in the consumer-defensive part of our universe, within education and training services alongside its media operations. It is a supplier of learning content and local media rather than a constituent of any AI build-out sleeve. Sanoma holds no index seat and carries no Closelook score yet; the diary follows it through its chart readings rather than through index or module coverage.

Does Sanoma Oyj pay a dividend?

Sanoma Oyj has paid 0.41 EUR per share over the last twelve months, paid twice a year, a trailing yield of 4.25% on the 2026-09-18 close; the last distribution recorded in the price series was 0.14 EUR on 2026-09-08. In fiscal 2025 the company paid 64 m EUR in dividends and bought back 4 m EUR of its own shares, 45% of that year’s free cash flow. The share count fell 0.5% over the fiscal year. The "Dividends and capital return" block on this page carries the lines.

What does this page show?

A live price chart with SMA overlays and drawing tools for SANOMA.HE, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Education & Training Services, then Consumer Defensive. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.