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Zeta Global Holdings Corp (ZETA) — chart, structure and Closelook read

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Company snapshot — Zeta Global Holdings Corp

ZETA in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Zeta Global runs a cloud platform that helps companies find, win and keep customers using behavioural and consumer data. Its Zeta Marketing platform combines an email and messaging service, a customer data platform called CDP+, and a demand-side platform for buying paid media across desktop, inbox, mobile, connected TV and social. It has added an AI layer called Athena and a scoring tool called Zeta Answers that turns behavioural signals into intent scores, and it has a partnership with Palantir to build shared enterprise AI infrastructure. It is based in New York and listed in the United States.
Where it sits in the stack
Zeta carries no seat in our index; it sits in the marketing-software and data-platform sleeve of the wider technology universe the diary follows, alongside customer-data and demand-side-platform vendors rather than the AI build-out layers of chips or infrastructure.
Who it is priced against
Closelook has not yet set a peer group for Zeta; the comparison the market most often draws is with Salesforce's marketing cloud as the larger customer-data and campaign platform.
Why Closelook tracks it
Zeta holds no index seat in the diary and carries no Closelook score yet, so there is no module to call stronger or weaker. It has not appeared in the Morning 10 or other editions, and the diary has no quotes on it so far.
What the diary watches
Whether the Palantir partnership produces a distinct AI-infrastructure product line, and whether the platform's recent price strength against its longer-term trend holds or fades.

Zeta Global Holdings Corp (ZETA) trades on US exchanges.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for ZETA, from the same nightly bakes the boards use. Research diary readings, not advice.

Who it is priced against Software - Infrastructure · US · 8 names with week and year-to-date

Peer group

Software - Infrastructure · US

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against ZETA on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 50/100 · S&P 500 fund at 49, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-18
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 97th percentile of the window, +4.9% over 20 sessions. Factor regime → 2026-09-18
  • Sovereign pressure Index 0.07 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-18

FAQ · from the current data · as of 2026-09-19

Quick answers

What is Zeta Global Holdings Corp (ZETA)?

Zeta Global Holdings Corp trades as ZETA on the US exchange (US) in the Closelook research universe, as of the registry build of 2026-09-19.

Is ZETA in a Closelook index?

Not currently — Zeta Global Holdings Corp is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-19.

Where does ZETA trade against its moving averages?

Uptrend stack intact: Trades +13.6% vs the 50-day and +46.2% vs the 200-day average, 7.9% below the 52-week high and +110.4% off the 52-week low; a golden cross printed 64 sessions ago. Computed from daily closes. As of 2026-09-18 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does Zeta Global Holdings Corp do?

Zeta Global runs a cloud platform that helps companies find, win and keep customers using behavioural and consumer data. Its Zeta Marketing platform combines an email and messaging service, a customer data platform called CDP+, and a demand-side platform for buying paid media across desktop, inbox, mobile, connected TV and social. It has added an AI layer called Athena and a scoring tool called Zeta Answers that turns behavioural signals into intent scores, and it has a partnership with Palantir to build shared enterprise AI infrastructure. Closelook has not yet set a peer group for Zeta; the comparison the market most often draws is with Salesforce's marketing cloud as the larger customer-data and campaign platform.

Where does Zeta Global Holdings Corp sit in the AI build-out?

Zeta carries no seat in our index; it sits in the marketing-software and data-platform sleeve of the wider technology universe the diary follows, alongside customer-data and demand-side-platform vendors rather than the AI build-out layers of chips or infrastructure. Zeta holds no index seat in the diary and carries no Closelook score yet, so there is no module to call stronger or weaker. It has not appeared in the Morning 10 or other editions, and the diary has no quotes on it so far.

What does this page show?

A live price chart with SMA overlays and drawing tools for ZETA, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Software - Infrastructure. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.