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Dutch Bros Inc (BROS) — chart, structure and Closelooknet read

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Signals for this name

Every Closelooknet reading that exists for BROS, from the same nightly bakes the boards use. Research diary readings, not advice.

Versus its index HALO Growth 100 — the name, its sleeve and the index over day, week and month

Versus its index

The name against its Closelooknet index and its own sleeve — equal-weight, nightly closes.

HALO Growth 100 · as of 2026-10-12

DayWeekMonth3 months
BROS−2.0%−2.5%−15.1%−41.8%
Better Food, Clean Label & Functional−0.5%+1.3%−2.3%—
HALO Growth 100−0.2%−0.9%−2.9%—

Against the index: 1.6 pts behind on the week, 12.2 pts behind on the month; against its Better Food, Clean Label & Functional sleeve 12.8 pts behind on the month.

Returns from the index workers’ nightly closes; equal-weight sleeves. A relative reading from the research diary, not advice.

Mentioned on Closelooknet 1 piece · newest: Midday 10, “Semis break the 505 line at midday while bitcoin presses 80,000” (2026-08-24)

Mentioned on Closelooknet

Where BROS appears in the diary — 1 piece, newest first. Every link is our own writing.

Dailies

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 57/100 · S&P 500 fund at 71, bullish alignedEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-10-09
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +5.0% over 20 sessions. Factor regime → 2026-10-12
  • Sovereign pressure Index 0.04 · down 0.71 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-10-09
How it trades on rate days beta 1.26 to TLT · on the worst bond days it moved with the market

How it trades on rate days

How BROS has moved when long-dated Treasury yields rise — measured against TLT, the 20+ year Treasury fund.

  • Beta to long bonds, 1 year 1.26 — moves strongly with bonds for every 1% move in TLT (20+ year Treasuries), Dutch Bros Inc moved 1.26% on average · correlation 0.23 · higher than 93% of US names
  • Beta, last 3 months 1.17 about the same as over the year
  • On the 10 worst bond days −0.49% on average against −0.74% for the S&P 500 the 10 sessions of the past year in which TLT fell most, i.e. long yields rose most
  • Latest of those days +0.21% TLT −1.29% that day 2026-09-24

Daily total returns from the adjusted price series; a TLT down day is a day long yields rose. Beta = the average move of the name for a 1% move in TLT. Past sensitivity, not a forecast. An investment diary, not a recommendation.

Who it is priced against HALO Growth 100 · Better Food, Clean Label & Functional · 8 names with week and year-to-date

Peer group

HALO Growth 100 · Better Food, Clean Label & Functional

Flavour and fragrance houses, premium-format restaurants, functional-beverage challengers. Where consumer behaviour is actually changing.

Compared against BROS on the nightly bakes; the Peers tab ranks the cohort on the Closelooknet scores where it exists.

Company snapshot — Dutch Bros Inc

BROS in five paragraphs: what it makes and sells, where it sits in the Closelooknet stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Dutch Bros runs and franchises drive-through coffee shops across the United States, selling coffee, cold-brew style drinks and branded merchandise under the Dutch Bros and Blue Rebel names. It operates through a company-run segment and a franchising segment that lets local operators open shops under its brand. The chain is based in Tempe, Arizona, and expanded from a single Pacific Northwest stand into a national drive-through format.
Where it sits in the stack
Dutch Bros carries no seat in Rubin, our AI hardware index, or in Halo's broader universe; it sits in the HALO Growth 100, our growth index outside the megacaps, inside the sleeve the diary calls Better Food, Clean Label & Functional. That sleeve groups names where consumer habits around food and drink are shifting, rather than firms tied to chip or data-centre demand.
Who it is priced against
Its peer group in that sleeve spans premium-format restaurant chains such as Chipotle and CAVA, flavour houses Givaudan and Symrise, and functional-food names Bellring Brands and Freshpet; Starbucks is the comparison the wider market draws.
Why Closelooknet tracks it
Dutch Bros is a HALO Growth 100 constituent and carries a Closelooknet score, where the quality module reads strongest and momentum reads weakest of the seven. The diary quoted it in a Midday 10 edition as one of the session's steadier consumer discretionary movers.
What the diary watches
The diary watches whether momentum recovers from its current weak reading as the shares trade well below both moving averages, since a steadier chart would sit oddly with a quality-led score.

Dutch Bros Inc (BROS) trades on US exchanges. Constituent of HALO Growth 100.

Written from the company’s public profile and Closelooknet’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

The Street on this name 1 analyst action on the wire · latest: price target by DA Davidson, 2026-09-28

The Street on this name

Analyst actions and the latest print for BROS from the Closelooknet wires — third-party opinions on the record, not our readings.

  • Price target DA Davidson — target 60 from 85 Target cut to $60 from $85 (+59.7% to spot) 2026-09-28

1 action on the analyst wire since 2026-08-13: 1 target change. Analyst wire → · Earnings wire →

FAQ · from the current data · as of 2026-10-13

Quick answers

What is Dutch Bros Inc (BROS)?

Dutch Bros Inc trades as BROS on the US exchange (US) in the Closelooknet research universe, as of the registry build of 2026-10-13.

Is BROS in a Closelooknet index?

Yes — Dutch Bros Inc is a constituent of HALO Growth 100, as of 2026-10-13.

Where does BROS trade against its moving averages?

Down 4.3% at the close: Already below its 50-day; one of the day's sharpest drops. As of 2026-10-09 — a technical state from the nightly Closelooknet bake, not advice. The Technical tab carries the full row.

How is BROS doing against its Closelooknet index?

Over the past month Dutch Bros Inc is −15.1% against −2.9% for the HALO Growth 100 — 12.2 points behind its index, as of 2026-10-12. Its Better Food, Clean Label & Functional sleeve is −2.3% over the same month. The “Versus its index” table on this page carries the day, the week and the month for the name, its sleeve and the index.

How does Dutch Bros Inc compare with its peers?

Against its peer group (HALO Growth 100 · Better Food, Clean Label & Functional), Dutch Bros Inc (BROS) sits 48.6% below its 52-week high, 18.2% below its 50-day average; ELF Beauty Inc (ELF) is 27.7% below, Sprouts Farmers Market LLC (SFM) is 53.9% below, Freshpet Inc (FRPT) is 25.5% below. Put any of them next to BROS in the chart grid (2×1 or 2×2) and the page lays the companies side by side: performance, trend, valuation, margins and our money-flow reading.

How does Dutch Bros Inc trade when bond yields rise?

Over the past year Dutch Bros Inc had a beta of 1.26 to TLT, the long-dated Treasury fund — it moves strongly with bonds, higher than 93% of US names. On the 10 sessions in which long bonds fell most it moved −0.49% on average, against −0.74% for the S&P 500. The "How it trades on rate days" block on this page carries the lines.

Where has Closelooknet written about Dutch Bros Inc?

Dutch Bros Inc appears in 1 Closelooknet piece, most recently Midday 10: Semis break the 505 line at midday while bitcoin presses 80,000 (2026-08-24). What Closelooknet said most recently: BROS adds 3.85 percent to 51.79 by midday, among the day's cleaner consumer discretionary stories on an otherwise choppy tape. (Midday 10, 2026-08-24). The "Mentioned on Closelooknet" block on this page lists the long reads, the reference entries and the dailies that name it.

What does Dutch Bros Inc do?

Dutch Bros runs and franchises drive-through coffee shops across the United States, selling coffee, cold-brew style drinks and branded merchandise under the Dutch Bros and Blue Rebel names. It operates through a company-run segment and a franchising segment that lets local operators open shops under its brand. The chain is based in Tempe, Arizona, and expanded from a single Pacific Northwest stand into a national drive-through format. Its peer group in that sleeve spans premium-format restaurant chains such as Chipotle and CAVA, flavour houses Givaudan and Symrise, and functional-food names Bellring Brands and Freshpet; Starbucks is the comparison the wider market draws.

Where does Dutch Bros Inc sit in the AI build-out?

Dutch Bros carries no seat in Rubin, our AI hardware index, or in Halo's broader universe; it sits in the HALO Growth 100, our growth index outside the megacaps, inside the sleeve the diary calls Better Food, Clean Label & Functional. That sleeve groups names where consumer habits around food and drink are shifting, rather than firms tied to chip or data-centre demand. Dutch Bros is a HALO Growth 100 constituent and carries a Closelooknet score, where the quality module reads strongest and momentum reads weakest of the seven. The diary quoted it in a Midday 10 edition as one of the session's steadier consumer discretionary movers.

What has Wall Street done on Dutch Bros Inc recently?

The most recent analyst action on Dutch Bros Inc on the Closelooknet wire is a price target by DA Davidson on 2026-09-28 (target 60 from 85). 1 action on the analyst wire since 2026-08-13: 1 target change. Analyst actions are third-party opinions recorded by the wire, not Closelooknet readings. The “The Street on this name” block on this page lists the moves; the full feeds are the analyst wire and the earnings wire.

What does this page show?

A live price chart with SMA overlays and drawing tools for BROS, performance metrics, index-membership context and the Closelooknet structure read — an investment research diary view, not investment advice.

Related in the Closelooknet universe

same Closelooknet index seat first, then Restaurants. Scored names rank on their Closelooknet score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.