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Appfolio Inc (APPF) — chart, structure and Closelook read

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Company snapshot — Appfolio Inc

APPF in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
AppFolio builds cloud software that property managers use to run their business: accounting, marketing, leasing, maintenance and communication tools in one platform. It sells tiered versions of its core product, from basic bookkeeping up to plans with customer-relationship tools and fuller data access. It also sells add-on services such as electronic payments, tenant screening and risk checks. Customers are property managers, landlords, residents and the vendors who service buildings. It is based in Santa Barbara, California.
Where it sits in the stack
AppFolio carries no seat in our index and sits outside the AI build-out stack; it belongs to the real-estate and vertical-software corner of our universe, selling operating software to property managers rather than infrastructure to chipmakers or data-centre builders.
Who it is priced against
Closelook has not assigned it a peer group; the comparison the market draws is with other property-management software providers such as RealPage and Yardi Systems.
Why Closelook tracks it
AppFolio holds no index seat and carries no Closelook score yet; the diary does not currently quote it in any edition.
What the diary watches
Whether adoption of its higher-tier plans and add-on services keeps growing as property managers consolidate onto fewer software platforms.

Appfolio Inc (APPF) trades on US exchanges.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for APPF, from the same nightly bakes the boards use. Research diary readings, not advice.

The Street on this name 1 analyst action on the wire · latest: price target by KeyBanc, 2026-09-17

The Street on this name

Analyst actions and the latest print for APPF from the Closelook wires — third-party opinions on the record, not our readings.

  • Price target KeyBanc — target 280 from 255 Target raised to $280 from $255 (+26.6% to spot) 2026-09-17

1 action on the analyst wire since 2026-08-13: 1 target change. Analyst wire → · Earnings wire →

Who it is priced against Software - Application · US · 8 names with week and year-to-date

Peer group

Software - Application · US

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against APPF on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 50/100 · S&P 500 fund at 49, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-18
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 97th percentile of the window, +4.9% over 20 sessions. Factor regime → 2026-09-18
  • Sovereign pressure Index 0.07 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-18

FAQ · from the current data · as of 2026-09-19

Quick answers

What is Appfolio Inc (APPF)?

Appfolio Inc trades as APPF on the US exchange (US) in the Closelook research universe, as of the registry build of 2026-09-19.

Is APPF in a Closelook index?

Not currently — Appfolio Inc is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-19.

Where does APPF trade against its moving averages?

Bullish stack, 200-day still turning: Trades +7% vs the 50-day and +14.7% vs the 200-day average, 24.9% below the 52-week high and +50.6% off the 52-week low; a golden cross printed 12 sessions ago. Computed from daily closes. As of 2026-09-18 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does Appfolio Inc do?

AppFolio builds cloud software that property managers use to run their business: accounting, marketing, leasing, maintenance and communication tools in one platform. It sells tiered versions of its core product, from basic bookkeeping up to plans with customer-relationship tools and fuller data access. It also sells add-on services such as electronic payments, tenant screening and risk checks. Closelook has not assigned it a peer group; the comparison the market draws is with other property-management software providers such as RealPage and Yardi Systems.

Where does Appfolio Inc sit in the AI build-out?

AppFolio carries no seat in our index and sits outside the AI build-out stack; it belongs to the real-estate and vertical-software corner of our universe, selling operating software to property managers rather than infrastructure to chipmakers or data-centre builders. AppFolio holds no index seat and carries no Closelook score yet; the diary does not currently quote it in any edition.

What has Wall Street done on Appfolio Inc recently?

The most recent analyst action on Appfolio Inc on the Closelook wire is a price target by KeyBanc on 2026-09-17 (target 280 from 255). 1 action on the analyst wire since 2026-08-13: 1 target change. Analyst actions are third-party opinions recorded by the wire, not Closelook readings. The “The Street on this name” block on this page lists the moves; the full feeds are the analyst wire and the earnings wire.

What does this page show?

A live price chart with SMA overlays and drawing tools for APPF, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Software - Application. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.